Resources
How to commission infographic work that lands.
Working notes from a decade in the category — what we look for in studios, how the budget bands shake out, what separates good infographic work from wallpaper, and how to brief a project so the result lands.
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How to compare quotes from infographic studios (without getting hosed)
You’ve briefed 3 studios. Their quotes range 4× from cheapest to most expensive. How do you actually compare them — and what’s hiding in the cheap one that bites you in week 6?
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10 infographic clichés to avoid in 2026 (and what to use instead)
The visual conventions that quietly date your infographic work. A short list of patterns we’d flag in editorial review — and the alternatives we’d reach for instead.
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Charting standards for fintech and finance: a working style guide
The visual conventions of financial publishing — FT, Economist, Bloomberg — exist for good reasons. A short reference for design teams producing fintech and finance content in 2026.
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Pitch deck design: what investors actually look for in 2026
Notes from partners at active funds on what makes a pitch deck land in 5 minutes — and what kills one in the first 30 seconds. Specific design choices that signal stage-readiness vs amateur-hour.
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How to evaluate an infographic studio’s portfolio (in five minutes)
A short framework for sizing up an infographic studio’s work — what to look for, what to ignore, and the red flags that show up in five minutes of looking.
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Static vs interactive infographics: when to use which (and how to decide)
Static infographic and interactive data viz are different briefs with different studios. A short framework for choosing — and three questions that decide it.
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Infographic agency pricing guide (2026): what to expect, by project type
Real budget bands for the most common infographic project types in 2026, based on our directory of vetted studios. Includes US, UK, and ANZ pricing benchmarks.
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How to brief an infographic agency (a checklist that prevents most rework)
Most infographic projects go off the rails because the brief was thin. A short checklist of what to cover, with examples — and the questions a good studio should ask back.
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What is an infographic? (And why marketing teams keep commissioning them)
An infographic is a designed piece that combines data, illustration, and editorial structure to make a single argument visually. Here’s why marketing teams keep commissioning them — and what separates the good ones from the wallpaper.
