Infographic studio pricing varies more than most marketing categories — a “single infographic” can be quoted at $2,000 by a freelancer or $30,000 by a top-tier editorial studio, and both quotes can be defensible. The bands below reflect what our vetted directory studios actually charge in 2026 across the most common project profiles, in USD with rough GBP/AUD equivalents.
All bands assume a vetted, mid-to-senior studio. Freelance pricing typically lands 40–60% lower; top-three-in-the-world pricing can run 2–3× higher.
Single static infographic (one-off, ~A4 single-page)
Budget: US$3,500–8,500 / £2,800–6,800 / AU$5,500–13,000
Timeline: 2–4 weeks
Includes: Briefing call, one design concept, two revision rounds, final output in print + web formats.
This is the most common starting point. Pieces in this band are press-grade and embed-ready but not heavily illustrated. If you need bespoke illustration throughout, expect the upper end of the range or higher.
Annual research-report visualisation suite
Budget: US$25,000–80,000 / £20,000–65,000 / AU$40,000–125,000
Timeline: 6–12 weeks
Includes: Full report design (PDF), 3–6 standalone press graphics, social cuts, presentation deck adaptation, sometimes interactive web companion.
Annual benchmark studies (State of X reports) live or die on the design system that supports them. Studios in this band will think about year-on-year reusability, regional adaptations, and the press-PR cycle as part of scope.
Interactive data visualisation (web-native)
Budget: US$15,000–60,000 / £12,000–48,000 / AU$24,000–95,000
Timeline: 5–10 weeks
Includes: UX wireframing, design system, front-end build (D3.js, Observable, or similar), browser/device testing, hosting handover.
Interactive work is technically demanding and the studios who do it well are a smaller pool than the static-infographic market. Pricing reflects that.
Explainer video (short-form, motion graphics)
Budget: US$8,000–35,000 / £6,500–28,000 / AU$13,000–55,000
Timeline: 4–8 weeks
Includes: Script, storyboard, motion design, voiceover, master file + cut-down social variants.
Length matters: 60-second pieces sit at the bottom of the range; 3-minute fully-narrated explainers at the top.
Presentation / sales-deck design
Budget: US$5,000–20,000 / £4,000–16,000 / AU$8,000–32,000
Timeline: 3–5 weeks
Includes: Master template, 25–50 slide deck design, infographic-quality charts where needed, editable handover (PowerPoint or Keynote).
What changes pricing within a band
- Regulatory review (pharma, finance, defence) typically adds 30–50%.
- Translation / localisation for 3+ languages adds 20–40%.
- Custom illustration throughout (vs. icon-based design) doubles design time.
- Tight turnaround (under 2 weeks for a single piece) typically adds 25–50%.
- Source-data validation as part of scope (vs. you delivering clean data) adds meaningful time.
When pricing is suspicious
Quotes 70%+ below the bands above are usually one of three things: a freelancer working alone (which can be excellent, but is a different risk profile), a studio that hasn’t priced in the revision rounds your project will need, or an offshore production house using stock-illustration assets. None are inherently bad — but they’re a different commitment than hiring a vetted studio.
To get accurate quotes for your specific brief from up to three vetted studios who match your budget band, fill the brief at /get-matched/.