Kantar Media TGI: Social Media Segments

Kantar Media TGI: Social Media Segments

Kantar Media TGI, the consumer insight specialist, analysed the social media connections and engagement of more than 50 million UK adults. This identified six core groups of social media users.

We visualised key data within this analysis, showing the influence each segment has, as well as their top social media activities.

You can see the infographic here:
http://uk.kantar.com/tech/social/2014/kantar-media-tgi-segmenting-the-social-media-sphere/

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