Kantar Media: World Audiences Summits

Kantar Media: World Audiences Summits



We’re increasingly being asked to produce infographics in the form of presentation slides for corporate events.

A good example was a series of slides for Kantar Media’s World Audiences Summit in Hong Kong in 2012 – Kantar commissioned us again in 2013, so pleased were they with the results. The summit brings together major broadcasters and media agencies to consider opportunities and challenges in audience measurement.

Kantar Media wanted to visualise survey findings showing ownership of various media and communications devices, and compare delegates with markets around the world.

“We commissioned The Infographics Agency to breathe life into some of our delegate communication materials which they did to a great degree,” said John McCarthy, global marketing communications director at Kantar Media Audiences.

“The Infographics Agency incorporated our own brand identity together with designs that were eye-catching and captivated the audience, enabling a greater narrative around the story.”